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Paid Ads Services

Google Ads and Meta Ads campaigns built around clear goals, proper tracking and honest reporting, not vanity click numbers.

Talk to Us About Paid Ads
What it is

What paid ads means at RDS

Paid ads at RDS covers planning, building and managing advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram). That includes campaign strategy, audience targeting, ad creative direction, conversion tracking setup and ongoing optimisation based on actual performance data.

Who it's for

Who this service is for

Paid ads work well for businesses that want traffic or leads on a faster timeline than SEO alone can deliver, have a defined offer or product to promote, and are prepared to invest an ongoing ad budget alongside management fees.

The problem

Problems this service solves

You're running ads but not sure if they're actually generating results.

Ad spend is going out with no proper conversion tracking in place.

Campaigns were set up once and never optimised since.

You're not sure whether Google Ads or Meta Ads is the better starting point.

What's included

What RDS offers

  • Campaign strategy based on your goals, offer and budget.
  • Audience research and targeting setup.
  • Ad creative direction and copywriting.
  • Conversion tracking setup so results are properly measurable.
  • Ongoing campaign optimisation based on performance data.
  • Regular reporting in plain language, without inflated metrics.
ROAS
Our process

How we approach paid ads

1

Strategy

We define campaign goals, budget allocation and the right platform(s) to start with.

2

Setup

We build campaigns, audiences and tracking so performance can be measured accurately.

3

Launch

We launch campaigns and monitor early performance closely.

4

Optimise

We continually refine targeting, creative and budget based on real results.

Precision over guesswork

Narrowing down to the right audience

Rather than showing ads to everyone, targeting is narrowed step by step, by location, interest and behaviour, down to the people most likely to actually need what you offer.

Deliverables

What you can expect to receive

  • Campaign strategy and structure
  • Properly configured conversion tracking
  • Ad creative and copy
  • Ongoing campaign management and optimisation
  • Regular performance reporting
Benefits

Why this matters for your business

Faster visibility

Paid ads can generate traffic and leads much sooner than organic strategies.

Precise targeting

Both platforms allow narrowing an audience by location, interest and behaviour.

Measurable results

With proper tracking in place, you can see exactly what your ad spend is producing.

Related services

Often paired with Paid Ads

SEO

Search engine optimisation to build sustainable organic visibility.

Explore SEO Services →

Website Development

Fast, responsive, conversion-focused websites.

Explore Website Development Services →

Social Media Marketing

Strategy, content and management across social platforms.

Explore Social Media Marketing Services →
FAQ

Common questions about paid ads

Should I start with Google Ads or Meta Ads?
It depends on your business. Google Ads tends to work well for capturing existing demand (people actively searching), while Meta Ads works well for creating awareness and demand among people who aren't yet searching. We'll recommend a starting point based on your offer and goals.
Do you guarantee a specific return on ad spend?
No, we don't guarantee specific ROAS or lead numbers, since results depend on factors like offer strength, market conditions and competition, not just campaign management. We focus on sound strategy, proper tracking and continuous optimisation.
Is the ad budget included in your fees?
No, ad spend (paid directly to Google or Meta) is separate from our management fee. We'll help you plan a realistic budget for your goals.
How soon will I see results?
Ads can start generating traffic within days of launch, though meaningful optimisation typically takes a few weeks of data before performance stabilises.

Considering paid ads for your business?

Tell us where you're starting from and we'll give you honest, specific feedback.

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